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Lucid Strategies
The Team
Leadership team
Lena Viktoria Frenzel
CEO & Founder
She is a seasoned marketing and business strategist with a proven track record of driving growth for globally recognized brands like Nike, Google, YouTube, and Facebook. Leveraging over a decade of experience, she now helps businesses achieve transformative success through innovative strategies and high-impact solutions.

Geoff HustoN
Director of Videography/Photography and Digital Content
Providing a full-service in-house media studio for videography, photography, and editing of our commercial media projects.

Kai CHENG
Director of Digital Ads and Marketing Analytics
He is a data and marketing expert with 10+ years of experience, specializing in trend analysis, optimization, and forecasting. He has processed over $100 million in transactions and founded multiple startups. Skilled in tools like Excel, SQL, Python, and Google Analytics, Kai delivers data-driven insights to drive campaign success. He holds an MBA in Marketing and Data Science from UC Irvine.


Daniel De Castellane
Director of Public Relations & Influencer Marketing
He is a dynamic leader in public relations and influencer marketing, specializing in building impactful brand narratives and fostering strategic partnerships. With a keen eye for trends and a strong network of influencers, he drives engagement and elevates brand visibility in competitive markets.
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Emily rogers
Director of Medical Device Product Management
With extensive experience in medical device and healthcare marketing, I help businesses craft impactful strategies, from product launches to KOL relationships and targeted campaigns. My focus is on streamlining efforts, driving results, and maximizing impact. Let’s collaborate to make your next initiative a success.
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