Lucid Strategies
Our Results-Oriented Approach
01
Status Quo Assessment
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Assessment of
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current market position
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selling messages
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sales tools
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the effectiveness of strategies and tactics
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02
Vision and GoaLS
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identifying your key performance indicators
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formulating your short term, mid term, and long term goal
03
Business Analysis
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qualitative and quantitative data analysis
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uncovering customer insights
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identifying untapped growth opportunities
04
Plan Building
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Leveraging the highest impact items to achieve the defined business goal by formulating
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long term strategy
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mid term tactics
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short term action items
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05
Execution and Optimization
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Implementation of business plan items, which can involve the following optional items
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video and photo asset production
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A/B testing of landing pages, emails, social & Google ads
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launching of advertising campaigns
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social media ads
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email marketing
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Google AdWords
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influencer marketing
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06
Measurement and Reporting
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your predefined goals will be measured and reported to you at 100% transparency
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clear and easy to understand reports that show you:
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How many more customers did I receive?
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How many customers came from social, email, Google AdWords?
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How much did I spend per new customer and what was the revenue they brought?
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How does the spending differ for the different communication channels, campaigns, and advertising assets?
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What is my return on ad spent?
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