The Team

Meet The Team

Lena Viktoria Frenzel 

Owner and CEO

Formerly working for clients like Facebook, Google, YouTube, and Machine Zone, she is now helping our small and medium-sized clients to apply best practices through data-driven marketing campaigns. 

Mavic franz

Chief operating officer

Oversees the day-to-day administrative and operational functions of the business and collaborates with the CEO in setting and driving organizational vision, operational strategy, and hiring needs.

Alex Pashkevych

VP Of Web Developement  

Providing comprehensive web solutions to enhance the growth of your business and the full cycle of site development/redesign. With over 10 years of experience and through collaboration, we make technology work for you and grow your business.


De Castellane

VP Of Public Relations
& Influencer Marketing

Besides being a Social Media Influencer and non-profit fundraiser, he spearheads our press releases and the management of our social media influencer roaster that creates meaningful content for our clients.  

Geoff HustoN

VP Of MEdia Production

Providing a full-service in-house media studio for videography, photography, and editing of our commercial media projects.

Shari Busek

Director Of Business Development

Supporting Lucid Strategies with operative day-to-day lead generation and customer support, Shari excels at understanding prospect customers problems and strategically aligning them with our in-house experts. 

Katrina esparaz



Customer service support and account coordination to ensure timely delivery of action items, deadlines, and milestones and flawless team communication.  

Loraine Velasco

Marketing and sales coordinator

Marketing and sales support through marketing campaigns and funnels to attract, engage, and convert new business with relevant content.